Social Media Marketing - Have a Personal Guide?
By Michael Vorel on April 07, 2009  |  Comments 4

Social Media Marketing - Have a Personal Guide?

I was reading the highlights from the Social Media Marketing 2009 study by Marketingsherpa and as an active internet marketer I make a point to learn every single day. Social Media is an ever changing animal and just when you think you caught up you didn’t. It is with that thought that I recommend to [...]

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Amazon iPhone Application - Future of mega mobile e-commerce?
By Michael Vorel on December 18, 2008  |  Comments 3

Amazon iPhone Application - Future of mega mobile e-commerce?

I recently purchased an Apple iphone 3G and downloaded a free application called Amazon Remembers from the Apple App Store. If you work within e-commerce and social networking you need to try this as you are seeing the future of mega mobile e-commerce. What if you could shop at any store from your phone? What [...]

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Barack Obama Internet Marketing Strategy & Traffic Analysis
By Michael Vorel on November 17, 2008  |  Comments 1

Barack Obama Internet Marketing Strategy & Traffic Analysis

I wanted to dig deeper into the impressive traffic patterns of Barack Obama and his ride to Internet stardom. I reviewed various Internet statistics on unique visitors, average stay, attention, velocity, search, online advertising and how this all worked in his favor. Overall, I am really impressed with the Internet Marketing strategy of the Presidential [...]

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Chinese Online Shopping Trends - Taobao, Alibaba, Baidu
By Michael Vorel on October 09, 2008  |  Comments 0

Chinese Online Shopping Trends - Taobao, Alibaba, Baidu

According to iResearch the Chinese are really shopping online and companies are investing as well. Alibaba is investing 5 billion Yuan (US$ 725 million) in Taobao.com the online shopping site. Taoboa is China’s #1 auction site by sales volume. Yahoo is an investor in Alibaba and they compete with the search giant Baidu.com which Google [...]

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OJ Simpson - definition of brand destruction
By Michael Vorel on September 25, 2008  |  Comments 0

OJ Simpson - definition of brand destruction

Orenthal James OJ Simpson is a dead brand and that’s amazing but true (sorry Juice). I was thinking about how his life was really on a roll from a potential branding perspective. For example:

Scholarship to USC, Earned the Heisman Trophy in 1968
NFL Player of the Year in 1973, and played in six Pro Bowls.
Simpson was [...]

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Vastplanet clients in TheFind.com 100 favorite online stores

Vastplanet clients in TheFind.com 100 favorite online stores

I am pleased to say that we have some exceptional Yahoo Store e-commerce clients on the top 100 favorite online stores by the thefind.com. TheFind discovers the top 100 retailers among 16 main shopping categories and chooses from over 500,000 online stores. From the 500,000 sites they choose 1600 stores. We wanted to say congratulations [...]

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Affiliate Summit Day 1 - Part 2 - Meet Market, Sessions, Photos

Affiliate Summit Day 1 - Part 2 - Meet Market, Sessions, Photos

Headed into Affiliate Summit for a full day of amazing networking and meeting friends. The meet market was excellent networking and allows you to move between 10×10 tabletops filled with merchants, networks, outsourced affiliate program managers and agencies. Had an opportunity to see some sessions and below is some takeaway information and some photos.
Tony Pantano [...]

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Affiliate Summit Day 1! - When will my voice return? Networking Tips

Affiliate Summit Day 1! - When will my voice return? Networking Tips

Arrived in Las Vegas on Saturday and excited to get started with the Affiliate Summit (3,200 attendees). On my flight out from Tampa sat with Cate and Ginger from Gifts.tv and heard about new ways to use video to market products. As my title notes, I continued to take lots of cold medicine (compliments of [...]

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Google Flu Trends using Google search data

Google Flu Trends using Google search data

Have you seen the new Google Flu Trends that uses aggregated Google search data? I am preparing to leave for Christmas and was curious to see if a flu was going around.
Good News! United States flu activity: Low
New Jersey flu activity: Low
Google Flu Trends uses Google search data to estimate flu activity [...]

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Microsoft Windows Live Writer 2009 Beta - Download it now!

Microsoft Windows Live Writer 2009 Beta - Download it now!

I am writing this post in the new Microsoft Windows Live writer 2009 Beta and is great! I encourage you to try it and see for yourself. Personally I really appreciate software that is useful and free and wanted to say thank you to Microsoft for creating it. I download this on my laptop and [...]

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Zappos Facebook Integration into E-Commerce Design

Zappos Facebook Integration into E-Commerce Design

On Zappos today I purchased some shoes and as always was a great shopping experience.
I liked the final part of the shopping experience when they confirmed the order because they take the integration of social networking into e-commerce to heart and I believe it pays off for Zappos. I am always consulting at vastplanet with [...]

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Human Behavior in Search Results - plural vs. singular matters

Human Behavior in Search Results - plural vs. singular matters

I spend a lot of time learning how people search for things on the Internet. Sometimes you can be very surprised at what you think is the obvious answer and what isn’t.

Q. How do people search for oil painting or oil paintings?
Results 1 - 10 of about 12,200,000 for oil painting
Results 1 - 10 of [...]

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PopShops - Automatic Merchandiser for Affiliate Marketing

PopShops - Automatic Merchandiser for Affiliate Marketing

I originally posted a how to guide on using Popshops in the AffSpot.com Affiliate Marketing forum and and wanted to share with you on the blog as well.
PopShops & Grooming Lounge - Easy Merchandising Tips with datafeeds
We are huge fans of what PopShops.com is doing these days and wanted to make sure you know all [...]

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My SEO Secrets by Wil Reynolds of Seer

My SEO Secrets by Wil Reynolds of Seer

I was at a great SEO session at Affiliate Summit with Wil Reynolds of Seer Interactive. His slides from the presentation are now available and thought I would pass them on as they are excellent.
Wil covered the following and very good at SEO:
- What is Google Knol - what are the advantages of Google [...]

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Jewelry Affiliate Programs and Gold Fluctuations

Jewelry Affiliate Programs and Gold Fluctuations

Was reading in Wall Street Journal on the price of gold and noticed that Gold Futures are tumbling down. Apparently, Gold has given up it’s gain for the year and is affected by a fall in oil futures. Here is why need to care about “Second Quarter Jewelry Demand for Gold fell 24% year over [...]

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