Recent Articles
Marketing 101 | 4 Questions for Jamba Juice
While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite [...]
New Life Event | Ecommerce & Marketing Webinar Today
Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live Webinars from various industry experts in ecommerce, search, social media and more! You can Register for [...]
Coupons Change Buyer Behavior @Staples
Coupons have been around for ages and wanted to share my thoughts on how it changed my buying behavior in 24 hours! Recently I returned from Affiliate Summit and now have a large stack of business cards on my desk. The fact that the business card pile is here is good but the fact that [...]
6 Universal Principles of Influence | Affiliate Summit Day 2
It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy:
Six [...]
Affiliate Summit Meet Market was Amazing!
Affiliate Summit has started! Yesterday I attended the first day of the show and had a great day meeting affiliates and merchants at the meet market. The meet market is the first networking session of the summit on Sunday and consists of aisles of 6′ tables represented by merchants and service providers. Typically, attendees walk [...]
Affiliate Summit 2010 | Let’s Connect
In a few days, I will be attending Affiliate Summit in Las Vegas and wanted to let you know about 3 ways to connect at the show. In case you don’t know about Affiliate Summit it’s the leading event for affiliate marketing aka performance based marketing. Attended by over 4,100 people it is held at [...]
52 Ecommerce Holiday Tips | Vastplanet.com
I prepared a list of the top 52 holiday tips for e-commerce store owners and broke them up into sections; Web Design, Customer Service / Operations, Gift Services, Promotions / Social Media, Advertising / Search and Opportunities / Partnerships. The current economic forces will test online retailers in many ways and the sooner you plan [...]
Trust Agents & Cocktails @ Affiliate Summit Recap 2
The day began with an interesting keynote from Chris Brogan & Julien Smith. As co-authors of the book Trust Agents they described the concept briefly and sparked some ideas from the discussion. The takeaway is to discover who the Trust Agent is in your space and if one doesn’t exist become that influential voice. Got [...]
Affiliate Summit | Meet Market, Personal Branding + Europe!
The first day of Affiliate Summit in New York began with an exciting networking session “meet market” from 12 to 6pm with various internet marketers, agencies and merchants. I met with many interesting people (3,000 attendees) and was great to see friends from the Google Affiliate Summit just over a week ago in California (time [...]
HOW TO: 7 Ways to Survive in Internet Retailing
I wanted to summarize some of the key strategies an e-commerce merchant can do to survive in today’s economy . The changes in consumer and business online spending, new learning technologies and the rise of social media all means you have to embrace the changes or consider the alternative. I recently attended Internet Retailer 2009 [...]
Social Media Marketing – Have a Personal Guide?
I was reading the highlights from the Social Media Marketing 2009 study by Marketingsherpa and as an active internet marketer I make a point to learn every single day. Social Media is an ever changing animal and just when you think you caught up you didn’t. It is with that thought that I recommend to [...]
Vastplanet clients in TheFind.com 100 favorite online stores
I am pleased to say that we have some exceptional Yahoo Store e-commerce clients on the top 100 favorite online stores by the thefind.com. TheFind discovers the top 100 retailers among 16 main shopping categories and chooses from over 500,000 online stores. From the 500,000 sites they choose 1600 stores. We wanted to say congratulations [...]
