Archive for April, 2008

Google defies gravity $449 to $525 - stock up 17% after hours on earnings

Google posted a better than expected quarterly profit, and stock rose in after hours trading. This is great news as all the doom and gloom surrounding the U.S. economy isn’t translating into an overall slowdown in internet advertising. Shares surged 17-18% to top $525 after hours and should be an interesting day in the markets [...]

Coupon Affiliates! Yahoo is now a Coupon Affiliate – New Coupon Center Beta

I was doing research on a brand and came across a coupon beta site at Yahoo Shopping. As a coupon affiliate in a past life I explored much deeper and this is a potential threat to coupon affiliates. It’s official name is the Yahoo Shopping Coupon Center Beta and has 2119 merchants and lists coupon [...]

Google 67% share of U.S. Search Market, Ask.com grows in popularity - Hitwise

According to Hitwise, Google has increased the share of search results in the U.S. to 67% and has hit a record in yearly and monthly searches.

Google 67.2% (Gained 3% in 1 yr)
Yahoo 20.3% (Lost 1% in 1 yr)
MSN 6.6% (Lost 3% in 1 yr)
Ask.com 4.1% (Gained .50% in 1 yr)
What is interesting is [...]

Grooming Lounge - A cool brand to watch for mens grooming products

The Grooming Lounge has been a long time friend of Vastplanet and we wanted to take a moment and share the cool things that are happening with the Grooming Guys (Co-Founders Pirooz Sarshar and Mike Gilman). We developed the e-commerce site and handle internet marketing management for them including Affiliate Program Management, E-mail Marketing, Pay [...]

Starbucks email promotion is a bust! But New Coffee is Great

I attended the Starbucks mystery event today at 12:15 today and was expecting to see lots of people enjoying the new Pike Place Roast Coffee. As I mentioned in my last Starbucks blog post they sent out a mass email announcing a big thing is coming and it was really a new coffee blend. I [...]

Starbucks Internet Marketing Strategy - Can an Email Ignite In store Sales?

I received an email from Starbuck’s talking about something big going on at the stores. I was curious about this as our office is right above a Starbuck’s so should be easy to see if this works for them. In the mystery email they allude to something that will take place on Tuesday, April 8, [...]

Google decides to keep Performics Affiliate Network

Wow, this is big news. Google has decided to shed the search division of Performics and keep the affiliate marketing division. I had forecasted this would happen about a year ago and ultimately Performics is going to be an affiliate  network with many advantages. I can only imagine the tie in to Google Adwords that [...]