Affiliate Summit | Meet Market, Personal Branding + Europe!
The first day of Affiliate Summit in New York began with an exciting networking session “meet market” from 12 to 6pm with various internet marketers, agencies and merchants. I met with many interesting people (3,000 attendees) and was great to see friends from the Google Affiliate Summit just over a week ago in California (time flies). During the opening I was able to meet John Chow who was gearing up his video camera for interviews and was a great way to start the show. In addition, multiple sessions were available to learn more about affiliate strategies which were informative and picked up tips on personal branding and European affiliate marketing.
You can see the photos from Affiliate Summit here on Flikr.
Creating a Personal Brand – Session Highlights
Stephanie Agresta of InternetGeekGirl.com and Sarah Austin of Pop17.com discussed methods for creating and managing a personal brand. They spoke about utilizing Facebook, Twitter, LinkedIn, YouTube and how you can syndicate content to grow your brand. Both felt that creating your own personal brand is a difficult but rewarding task that is possible for all marketers. An excellent session.
John Chow & Michael Vorel
Affiliate Summit Meet Market East 2009
Wynonia Lam of Advaliant & Michael Vorel
Affiliate Voice – Carolyn Tang + Rhea Tannenbaum
Tracking 202 Guys – Steven Truong & Wes
Sean Montana – FluxAds.com
You can see the photos from Affiliate Summit here on Flikr.
Rolling out Across Europe – Session Highlights
Robert Glasgow of Webgains spoke about the affiliate marketing landscape in the United Kingdom, Germany, France, Sweden, Switzerland and Denmark. He identified emerging markets as India and China in addition to the issues.
Some Issues for Merchants looking to expand
- Must make your products conform legally to each country
- Many affiliate networks exist with each country
- Localized Datafeeds, Returns
- Customer Service is difficult
- Tax & VAT Issues
- Currency issues – will you hedge currency?
Affiliate Marketer Issues in Europe
- Need domain name and hosting
- Requires special Tools and techniques
- How will you get paid and in what currency
- Cross border transfer of learning (differs each country)
- What local affiliate competitors exists today?
- Use networks get lead account manager, localized account managers are best
- Need to know local market conditions and web design needs may differ in countries
- Pick a network who is dedicated to your success
Large European Networks
- TradeDoubler
- Zanox
- AffiliateNet (out of Germany)
- Affiliate Window
- Commission Junction
- WebGains
I am looking forward to day 2 of Affiliate Summit but first planning a run in Central Park!
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About the Author: Michael Vorel is CEO and founder of Vastplanet Corporation, specializing in e-Commerce Web Development, Internet Marketing and Management Consulting for top brands since 1998. He has expertise in affiliate marketing and affiliate management, Yahoo Store e-commerce web design, social media, video, ppc, seo, sem, email marketing and competitive analysis. Based in Tampa, Florida, he is a member of the Affiliate Summit Advisory Board, Authorized Yahoo Store Developer and recently helped with the formation of the Performance Marketing Association. He enjoys a coffee, wine, gadgets and enjoying life. You can find him on Twitter at @michaelvorel, @vastplanet and @projectgadget
