Affiliate Summit Day 1 – Part 2 – Meet Market, Sessions, Photos
Headed into Affiliate Summit for a full day of amazing networking and meeting friends. The meet market was excellent networking and allows you to move between 10×10 tabletops filled with merchants, networks, outsourced affiliate program managers and agencies. Had an opportunity to see some sessions and below is some takeaway information and some photos.
Tony Pantano of Imwave.com – working with search affiliates
To understand this concept you really need to think about the whole picture (ppc, seo, affiliates) and how they cam all co-exist. I use IMwave to balance this concept and is really the ultimate way to promote a merchant. By integrating your internal ppc efforts with external ppc search affiliates you can reduce costs and increase conversions.
- allow a search affiliate to use direct linking and show landing page destination as the merchant url
- work with search affiliates to understand the terms and conditions of what is off limit (for example brand name + coupon, brand name + cheap or discount)
- the goal is to work in tandem with them as a true partner and allow the search affiliate to augment your ppc efforts.
- a large benefit to this is that they can create a long tail keyword approach and utilize your datafeed to extend and fill potential leaks in your ppc strategy.
- another benefit is that if something happens to your Google adwords account (credit card expires, budget reached) your ads will still show.
Angel Djambazov, Outsourced Affiliate Program Manager for Jones Soda
Angel covered examples of merchants and affiliates working together to maximize trends as they emerge. Some of these included working up viral labels that went onto Jones soda and distributed through Target and Panera bread. Overall impressive presentation.
- ask affiliates to spot trends for you
- create a viral concept so both parties can benefit
- be transparent to affiliates and work with them individually
Below are some photos from the event
Jon Fisher of Wicked Fire
Rebecca Madigan of MadAgainMedia.com– instrumental in the foundation of the Performance Marketing Alliance
Adam & Tony of ImWave
Andrew Wee of Whoisandrewwee.com
Shareasale Party
Kris Jones of PepperJam, Michael Stark of PostYourProperty.com
Todd Taylor from Real Networks
Jeannine Crooks and husband
Megan Egan fron OneNetworkDirect.com and DigitalRiver.com (thanks for inviting me to the cocktail party at Lucky Strikes
Mike Allen of Shoppingbargains showing his bowling stance
About the Author: Michael Vorel is CEO and founder of Vastplanet Corporation, specializing in e-Commerce Web Development, Internet Marketing and Management Consulting for top brands since 1998. He has expertise in affiliate marketing and affiliate management, Yahoo Store e-commerce web design, social media, video, ppc, seo, sem, email marketing and competitive analysis. Based in Tampa, Florida, he is a member of the Affiliate Summit Advisory Board, Authorized Yahoo Store Developer and recently helped with the formation of the Performance Marketing Association. He enjoys a coffee, wine, gadgets and enjoying life. You can find him on Twitter at @michaelvorel, @vastplanet and @projectgadget
