Amazon - fine tuning E-commerce product page strategy

In my Vastplanet E-Commerce Blog I just wrote a piece on Amazon product page strategy and thought I would share. The post is about buying a Creative Labs Vado Flash Camcorder tonight and the presentation of the product page to the customer. As an internet marketer and e-commerce developer it is always a great idea to marry the two into a working strategy so one feeds another.

Creative Labs Vado Pocket Video Camcorder (Silver)

Amazon has honed the craft and when you really break it down you see that they are educating the consumer, engaging the customer with reviews, allowing them to comment and post videos, share with friends, explore rapid shipping options, see related items and ultimately entice them to purchase. In my case, not only did I buy it from Amazon but I paid the $19 for next day shipping even though ground shipping was Free.

Oh Yes - and I didn’t even bother with my Amazon Affiliate Link - Why was that?
Click here to read the Amazon product page strategy