Amazon iPhone Application – Future of mega mobile e-commerce?

I recently purchased an Apple iphone 3G and downloaded a free application called Amazon Remembers from the Apple App Store. If you work within e-commerce and social networking you need to try this as you are seeing the future of mega mobile e-commerce. What if you could shop at any store from your phone? What if you could compare, price shop, read reviews, research and discuss products all in one place?

Concept:
You take a photo of a product with your iPhone and it automatically gets sent to Amazon for review. Within a few minutes they fire back an email to you with what they think you are looking at. I tried this in the car holding my SIRIUS Stiletto 2 Portable Satellite Radio (which I highly recommend) and within 3 minutes it gave me confirmation. Upon clicking the link it takes you directly to the product page where you can decide to research, buy or consider alternatives. The beauty of this approach is that it puts Amazon involved in your e-commerce purchases.

Don’t forget that Amazon partners benefit in this approach
Amazon has been integrating outside merchants into Amazon for a few years now and the list is up to 9,000 merchants and creating the one-stop solution. The Amazon system is extremely polished and with the 1-click integration of your Amazon account you have the ability to purchase anywhere!

Amazon Page explaining the Amazon Remembers iphone Application

My Email from Amazon
Includes link directly to product page
” Dear Amazon.com Customer, The Amazon Remembers service has found a product similar to the photo you recently submitted.
<- This was my photo I took

You may view the result from your iPhone here: Amazon Remembers B000WOT6O0

If you prefer, you may view the result from your web browser. The result has also been posted to your Amazon.com home page and Your Lists (link available at the top right of any page on the Amazon.com site).

Thank you for using Amazon Remembers.

Product Page
- I can buy the item in 1-click
- See what others purchased
- Review Recent history
- Buy from other vendors (that’s key)
- Add to Wish List / Shopping List / Registry
- Access Amazon Prime for regular purchasers
- Consider a used one
- Read reviews
- Join the Sirius Community Group and discuss

Frequently Bought Together
- increases upsell margins

Product Description
- outstanding details

Buy this Product and Related Accessories
- car kits, speakers, etc.

Related Items from external sites
- part of the 1-stop shop concept

Customer Reviews
- extremely important part of the process

Social Community
- apparently a Sirius community exists at Amazon to discuss the products.

Overall, a fascinating application that should change the way consumers shop. As smart phones, Internet speeds and applications evolve the consumer will have full ability to compare, price shop, research and share products with just a few clicks. My advice to merchants to get on board with Amazon as this will play a significant role in the future of mobile e-commerce.