Barack Obama Internet Marketing Strategy & Traffic Analysis
I wanted to dig deeper into the impressive traffic patterns of Barack Obama and his ride to Internet stardom. I reviewed various Internet statistics on unique visitors, average stay, attention, velocity, search, online advertising and how this all worked in his favor. Overall, I am really impressed with the Internet Marketing strategy of the Presidential Election Campaign as it involves a complex plan for seo, inbound links, sub-domains, paid advertising, e-commerce store, donations, collectibles, videos, social networking and ultimately news sites. I noticed recently the attention is starting to drop significantly as the Google PPC ad budgets have been slashed and overall excitement has waned. An important point with this campaign is that many sites placed hard links back to www.barackobama.com and numerous blog posts which helped the surge of visitors. Please note, the discussion on Barack Obama’s social networking utilizing Twitter, Facebook and MySpace is a post in itself and working on that one! Let me know your thoughts on this post.
Compete Graph - clearly July 2008 was a turning point for “Unique Visitors” for Barack Obama. Was that his trip to Europe and the Middle East? On a side note, Compete triangulates multiple data sources, including ISP, Panel & Toolbar to estimate U.S. traffic.
Average Stay - something happened here – people stayed on the site less, why? Seems like a mistake happened on content.
Attention - Measures all the time we collectively spend online and then determines what percentage of that time was spent on a given site. As you can tell from the graph the Internet attention on Barack Obama has dropped off significantly in share of total internet attention.
Velocity - Velocity reports the relative change in daily Attention. Velocity is used to determine the relative growth of a domain over a particular timeframe or compared to other sites. See the significant drop.
Google Trends Analysis - last 365 days with August showing the popularity rising for “barack obama” search in Google
Wow! 59 Subdomains for Barack Obama – other sources of traffic for him
Top 5 Subdomains – sending traffic to www.barackobama.com
my.barackobama.com (2017) www.barackobama.com (620) store.barackobama.com (89) donate.barackobama.com (27) factcheck.barackobama.com (19)
Full List of 59 Subdomains
Top Keywords Driving Traffic: (note the misspelling of #5)
- barack obama
- obama
- barack obama website
- barackobama.com
- barak obama
Top 15 Domain sending traffic to the Barack Obama web site
www.democratnationalcommittee.com
www.democrathq.com
www.unitedheadlines.com
www.liveobama.com
www.billpressshow.com
www.democraticstuff.com
www.liberalstore.com
www.bumperstickermagnet.com
www.21stcenturydems.org
www.democracymatters.net
www.politifact.com
www.aerialartistry.com
www.chicagotribune.com
www.current.com
www.themiddleclass.org
Search Results on Barack Obama – note Myspace on #10 and not Facebook.
Hope you enjoyed the research, what are your thoughts?
About the Author: Michael Vorel is CEO and founder of Vastplanet Corporation, specializing in e-Commerce Web Development, Internet Marketing and Management Consulting for top brands since 1998. He has expertise in affiliate marketing and affiliate management, Yahoo Store e-commerce web design, social media, video, ppc, seo, sem, email marketing and competitive analysis. Based in Tampa, Florida, he is a member of the Affiliate Summit Advisory Board, Authorized Yahoo Store Developer and recently helped with the formation of the Performance Marketing Association. He enjoys a coffee, wine, gadgets and enjoying life. You can find him on Twitter at @michaelvorel, @vastplanet and @projectgadget
Rick in Denver | Aug 10, 2009 | Reply
Howdy ~ Impressive list of stats and great research. I’m developing two sites right now ~ one for fans, http://www.obamaimages.com (coming soon) and one for those who are not so hot on the policies of our President http://www.obamascandals.com Feel free to visit