All Entries in the "Video Strategy" Category
Marketing 101 | 4 Questions for Jamba Juice
While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite [...]
New Life Event | Ecommerce & Marketing Webinar Today
Hi, just a quick note that today the New Life Event is happening right now! The event is hosted by Shawna Fennell (CEO of 1 Choice 4 Your Store.com) and has been going on all weekend long with 30 Free Live Webinars from various industry experts in ecommerce, search, social media and more! You can Register for [...]
6 Universal Principles of Influence | Affiliate Summit Day 2
It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy:
Six [...]
Affiliate Summit 2010 | Let’s Connect
In a few days, I will be attending Affiliate Summit in Las Vegas and wanted to let you know about 3 ways to connect at the show. In case you don’t know about Affiliate Summit it’s the leading event for affiliate marketing aka performance based marketing. Attended by over 4,100 people it is held at [...]
52 Ecommerce Holiday Tips | Vastplanet.com
I prepared a list of the top 52 holiday tips for e-commerce store owners and broke them up into sections; Web Design, Customer Service / Operations, Gift Services, Promotions / Social Media, Advertising / Search and Opportunities / Partnerships. The current economic forces will test online retailers in many ways and the sooner you plan [...]
Affiliate Summit | Meet Market, Personal Branding + Europe!
The first day of Affiliate Summit in New York began with an exciting networking session “meet market” from 12 to 6pm with various internet marketers, agencies and merchants. I met with many interesting people (3,000 attendees) and was great to see friends from the Google Affiliate Summit just over a week ago in California (time [...]
HOW TO: 7 Ways to Survive in Internet Retailing
I wanted to summarize some of the key strategies an e-commerce merchant can do to survive in today’s economy . The changes in consumer and business online spending, new learning technologies and the rise of social media all means you have to embrace the changes or consider the alternative. I recently attended Internet Retailer 2009 [...]
Social Media Marketing – Have a Personal Guide?
I was reading the highlights from the Social Media Marketing 2009 study by Marketingsherpa and as an active internet marketer I make a point to learn every single day. Social Media is an ever changing animal and just when you think you caught up you didn’t. It is with that thought that I recommend to [...]
Affiliate Summit Day 1 – Part 2 – Meet Market, Sessions, Photos
Headed into Affiliate Summit for a full day of amazing networking and meeting friends. The meet market was excellent networking and allows you to move between 10×10 tabletops filled with merchants, networks, outsourced affiliate program managers and agencies. Had an opportunity to see some sessions and below is some takeaway information and some photos.
Tony Pantano [...]
Affiliate Summit Day 1! – When will my voice return? Networking Tips
Arrived in Las Vegas on Saturday and excited to get started with the Affiliate Summit (3,200 attendees). On my flight out from Tampa sat with Cate and Ginger from Gifts.tv and heard about new ways to use video to market products. As my title notes, I continued to take lots of cold medicine (compliments of [...]
Barack Obama Internet Marketing Strategy & Traffic Analysis
I wanted to dig deeper into the impressive traffic patterns of Barack Obama and his ride to Internet stardom. I reviewed various Internet statistics on unique visitors, average stay, attention, velocity, search, online advertising and how this all worked in his favor. Overall, I am really impressed with the Internet Marketing strategy of the Presidential [...]
Affiliate Summit – How I pick Affiliate Offers
I recently attended Affiliate Summit and just went through the 25 different affiliate marketing business ideas formed at the show. From Saturday to Tuesday I talked to many merchants, affiliate networks, cpa firms and affiliates. Here is how I figure out what I want to promote.
1. Review business card notes (I write on them notes [...]
