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Affiliate Summit Meet Market was Amazing!

Affiliate Summit has started! Yesterday I attended the first day of the show and had a great day meeting affiliates and merchants at the meet market. The meet market is the first networking session of the summit on Sunday and consists of aisles of 6′ tables represented by merchants and service providers. Typically, attendees walk [...]

2008 Linkshare Affiliate Marketing Awards Video – sums it it up

Catch up on the 2008 Linkshare Affiliate Marketing awards in New York. Linkshare did such a good job summarizing it in a video that I shortened the post! Congratulations to all winners! You can also read Shawn Collins breakdown on the Linkshare Awards event, Linkshare official event page, Scott Jangro’s take on the event.
Here [...]

Online affiliate marketing spend $3.3 billion in 2012

It’s not common to see affiliate marketing studies so caught this one on Shawn Collins AffiliateTip.com blog. Jupiter Research published the US Online Affiliate Marketing Forecast, 2007 – 2012.
As Shawn reported – JupiterResearch has published a study on affiliate marketing that indicates online marketers will spend $2.1 billion on affiliate marketing fees, [...]

Coupon Affiliates! Yahoo is now a Coupon Affiliate – New Coupon Center Beta

I was doing research on a brand and came across a coupon beta site at Yahoo Shopping. As a coupon affiliate in a past life I explored much deeper and this is a potential threat to coupon affiliates. It’s official name is the Yahoo Shopping Coupon Center Beta and has 2119 merchants and lists coupon [...]

Grooming Lounge – A cool brand to watch for mens grooming products

The Grooming Lounge has been a long time friend of Vastplanet and we wanted to take a moment and share the cool things that are happening with the Grooming Guys (Co-Founders Pirooz Sarshar and Mike Gilman). We developed the e-commerce site and handle internet marketing management for them including Affiliate Program Management, E-mail Marketing, Pay [...]

Starbucks Internet Marketing Strategy – Can an Email Ignite In store Sales?

I received an email from Starbuck’s talking about something big going on at the stores. I was curious about this as our office is right above a Starbuck’s so should be easy to see if this works for them. In the mystery email they allude to something that will take place on Tuesday, April 8, [...]

Google decides to keep Performics Affiliate Network

Wow, this is big news. Google has decided to shed the search division of Performics and keep the affiliate marketing division. I had forecasted this would happen about a year ago and ultimately Performics is going to be an affiliate  network with many advantages. I can only imagine the tie in to Google Adwords that [...]

Affiliate Program Management

Affiliate Program Management and Internet Marketing Management by Vastplanet Management
What is Affiliate Marketing?
Affiliate Marketing is an exciting referral based marketing system in which an online partnership is formed between 2 web sites and replicated among thousands of affiliates. In the following example, the “Merchant” (Green Mountain Coffee) provides an affiliate program to have a web [...]