All Entries Tagged With: "Facebook"
Marketing 101 | 4 Questions for Jamba Juice
While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite [...]
6 Universal Principles of Influence | Affiliate Summit Day 2
It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy:
Six [...]
Trust Agents & Cocktails @ Affiliate Summit Recap 2
The day began with an interesting keynote from Chris Brogan & Julien Smith. As co-authors of the book Trust Agents they described the concept briefly and sparked some ideas from the discussion. The takeaway is to discover who the Trust Agent is in your space and if one doesn’t exist become that influential voice. Got [...]
Barack Obama Internet Marketing Strategy & Traffic Analysis
I wanted to dig deeper into the impressive traffic patterns of Barack Obama and his ride to Internet stardom. I reviewed various Internet statistics on unique visitors, average stay, attention, velocity, search, online advertising and how this all worked in his favor. Overall, I am really impressed with the Internet Marketing strategy of the Presidential [...]
Zappos Facebook Integration into E-Commerce Design
On Zappos today I purchased some shoes and as always was a great shopping experience.
I liked the final part of the shopping experience when they confirmed the order because they take the integration of social networking into e-commerce to heart and I believe it pays off for Zappos. I am always consulting at vastplanet with [...]
Social Networking Meets E-Commerce – Radio Interview on Yahoo Store Power Hour with Michael Vorel & Shawna Fennell
During Affiliate Summit in Boston I was invited by Shawna Fennell of 1choice4yourstore.com to be on her weekly live radio show – Yahoo Store Power Hour Radio Show.
Shawna is the CEO of 1 Choice 4 Your Store, host of Yahoo Store Power Hour Radio Show, and lover all things SEO. I wanted to thank Shawna [...]
Affiliate Summit 2008 East – Day 2
Sunday was action packed, networking from 11:30 – 6:30 & PMA (performance marketing alliance) meeting till 9PM. After many conversations, had a great time learning about new vendors, offers and more. I took many pictures and videos so take a look below. You should attend Affiliate Summit if you don’t already!
View from the Boston Seaport [...]
Sharethis.com statistics on what people share online
Came across an interesting email from Sharethis.com who has an excellent tool for adding to web sites, e-commerce stores and blogs to aid in sharing information.
1. Email is king as a method of sharing – 35% (Just when you thought it was something else)
2. Facebook – 10% (Great rising popularity)
3. Digg – 7% (No wonder [...]
Second Life, Google Lively, Facebook, MySpace Google Trends – Who is most popular?
I was already in Google trends so decided to run the New Google Lively vs. Second Life than vs. Facebook and MySpace. The search requests for Second Life are definitely dropping and you can see an immediate spike when Google announced Lively on July 9, 2008. I prefer Second Life over Lively but curious about [...]
Facebook & MySpace in Japan Not Growing, US Facebook Adoption Booming
Caught an article on techcrunch about the failing adoption of Facebook and MySpace in Japan and wanted give my twist on it. You don’t hear things like that in US news so thought I would share. Sized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the [...]
