All Entries Tagged With: "performance marketing"

6 Universal Principles of Influence | Affiliate Summit Day 2

It’s Monday, day 2 of Affiliate Summit and started with Dr. Robert B. Cialdini giving the keynote address. Personally, I felt the keynote was excellent as it was based on his experience in using psychology within marketing. From his book, Influence: Science and Practice he conveyed the following principles that every marketer needs to keep handy:
Six [...]

Affiliate Summit – Saturday – Boston 2008

Arrived at Affiliate Summit East on Saturday into Boston and all set for a great conference. The event is at the World Trade Center and everyone is staying at the Boston Seaport Hotel. The location is great as it’s minutes from the airport and hotel has the things you need.
From my room [...]

Performance Marketing Alliance Board Members Announced

Just in on the board members for the Performance Marketing Alliance. I had the ability to vote for these and wanted to send my congratulations to the winners. I noticed some political under currents in the nominees so was curious to see the winners.

From email I received:
Congratulations to the following industry leaders who have [...]

Online affiliate marketing spend $3.3 billion in 2012

It’s not common to see affiliate marketing studies so caught this one on Shawn Collins AffiliateTip.com blog. Jupiter Research published the US Online Affiliate Marketing Forecast, 2007 – 2012.
As Shawn reported – JupiterResearch has published a study on affiliate marketing that indicates online marketers will spend $2.1 billion on affiliate marketing fees, [...]

performance marketing professional association

I spent time recently discussing the formation of the performance marketing professional association aka Affiliate Marketing Association and this just arrived from Rebecca Madigan. I am going to be involved and if you would like to as well please see below as you can voice your opinion in surveys and participate.
We’re on our way! After [...]