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Marketing 101 | 4 Questions for Jamba Juice

While preparing for a marketing presentation at the International Business Summit on March 11th in Tampa, I took a step back for a moment to think about the core of marketing, or as I like to call it marketing 101. Is it the 4 popular P’s? Product, Place, Price and Promotion. Close but not quite [...]

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52 Ecommerce Holiday Tips | Vastplanet.com

I prepared a list of the top 52 holiday tips for e-commerce store owners and broke them up into sections; Web Design, Customer Service / Operations, Gift Services, Promotions / Social Media, Advertising / Search and Opportunities / Partnerships. The current economic forces will test online retailers in many ways and the sooner you plan [...]

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Social Media Marketing – Have a Personal Guide?

I was reading the highlights from the Social Media Marketing 2009 study by Marketingsherpa and as an active internet marketer I make a point to learn every single day. Social Media is an ever changing animal and just when you think you caught up you didn’t. It is with that thought that I recommend to [...]

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Barack Obama Internet Marketing Strategy & Traffic Analysis

I wanted to dig deeper into the impressive traffic patterns of Barack Obama and his ride to Internet stardom. I reviewed various Internet statistics on unique visitors, average stay, attention, velocity, search, online advertising and how this all worked in his favor. Overall, I am really impressed with the Internet Marketing strategy of the Presidential [...]

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Zappos Facebook Integration into E-Commerce Design

On Zappos today I purchased some shoes and as always was a great shopping experience.
I liked the final part of the shopping experience when they confirmed the order because they take the integration of social networking into e-commerce to heart and I believe it pays off for Zappos. I am always consulting at vastplanet with [...]

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Social Networking Meets E-Commerce – Radio Interview on Yahoo Store Power Hour with Michael Vorel & Shawna Fennell

During Affiliate Summit in Boston I was invited by Shawna Fennell of 1choice4yourstore.com to be on her weekly live radio show – Yahoo Store Power Hour Radio Show.
Shawna is the CEO of 1 Choice 4 Your Store, host of Yahoo Store Power Hour Radio Show, and lover all things SEO. I wanted to thank Shawna [...]

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Sharethis.com statistics on what people share online

Came across an interesting email from Sharethis.com who has an excellent tool for adding to web sites, e-commerce stores and blogs to aid in sharing information.
1. Email is king as a method of sharing – 35% (Just when you thought it was something else)
2. Facebook – 10% (Great rising popularity)
3. Digg – 7%  (No wonder [...]

Twitter drops thousands of followers from users and blogger’s are upset

As a regular Twitter user (follow vastplanet), I use Twitter throughout the day and night to update on important issues in Internet marketing, e-commerce and fun updates. The concept of Twitter is that it’s a micro-blogging platform so you can have friends that follow what you write and they have friends and so on. You [...]

Current Actions – NY Affiliate Sales Tax Issue & Affiliate Marketing Industry

Lots of buzz being created on forums, blogs, twitter and more on 2 main issues. First is the NY Affiliate Sales Tax and second is the decision to organize an Affiliate Marketing Association or join with IAB.
Some great posts to know about
- MediaTRust – Relevantly Speaking – Amazon & IAB
- ReveNews – thread on NY [...]