Zappos Facebook Integration into E-Commerce Design
On Zappos today I purchased some shoes and as always was a great shopping experience.
I liked the final part of the shopping experience when they confirmed the order because they take the integration of social networking into e-commerce to heart and I believe it pays off for Zappos. I am always consulting at vastplanet with e-commerce merchants on the way they can maximize Facebook and Twitter so take a look at how Zappos does it.
This is what I saw on the Zappos order confirmation page:
What would you like to notify your friends on Facebook about?
- Share the specific products I purchased
- Share only which brands I purchased
- Share that I bought “something cool” on Zappos.com
- No Thanks
THANK YOU FOR SHOPPING AT ZAPPOS.COM!
We appreciate your business! Your order has been received.
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About the Author: Michael Vorel is CEO and founder of Vastplanet Corporation, specializing in e-Commerce Web Development, Internet Marketing and Management Consulting for top brands since 1998. He has expertise in affiliate marketing and affiliate management, Yahoo Store e-commerce web design, social media, video, ppc, seo, sem, email marketing and competitive analysis. Based in Tampa, Florida, he is a member of the Affiliate Summit Advisory Board, Authorized Yahoo Store Developer and recently helped with the formation of the Performance Marketing Association. He enjoys a coffee, wine, gadgets and enjoying life. You can find him on Twitter at @michaelvorel, @vastplanet and @projectgadget
